Since posting my most recent blog on “I Am An Account Takeover Victim,” I have had many people respond to me with similar stories. All of them named very well known brands that we are familiar with–companies offering global movie streaming, food delivery services, online software, banking, and more. Everyone ranted about the significant amount of time and frustration they went through...
How an organization handles an Account Takeover can have a significant impact on consumer trust and retention. Recently I became a victim and the response has made me re-think about my loyalty to this brand. Here’s what happened: “Email address/account does not exist.” I enter my username and password again and receive the same message. I try password reset and get the same message...